360 / VR
360 and VR is my passion. I’d argue that it’s the most immersive medium on the planet, and it’s only just getting started.
360 Google Map Tours
Pictured: Example Google 360 Tour I shot of &Yoga Studio in Brooklyn.
If a picture is worth a thousand words, imagine how much an interactive 360 tour is! Publishing them within Google Maps or your website provides such an innovative way for businesses to connect with their customers, allowing them to walk around, explore and interact with your business in a way that no other platform allows. Over 90% of all searches on the internet take place on Google, and 360 tours will tremendously improve search engine marketing while making a strong impression on first time customers. Everyone relies on Google Maps as their mobile compass, so If you have a physical location, there is no better way showcasing it to the world.
Tiny Planet Photography
Instagram: @infullvu
I’m obsessed with tiny plant photography. These Tiny Planet Photos are essentially a spherical panoramic image, composited from a 360 degree photo taken by a special 360 camera. The camera is able to stitch a photo of the entire visible environment together in order to create this effect. This technique allows a location to be seen from from all perspectives in one photo.
There is so much content out there these days that it’s almost impossible to cut through the clutter. I’ve found that 360 photos provide a fun and unique way to get people’s attention and engage them in a fresh new way.
360 Video
With 360 videos, viewers are teleported into new experiences and take center stage while maintaining the freedom they have to look around from all angels and perspectives to see everything going on in every direction as though they are actually there!
It allows users to experience the same content in a unique way each time they view it, encouraging increased retention rates and higher levels of engagement. 360 videos can be viewed across desktop and mobile with or without a VR headset.
Most social platforms have kept up with the 360 video trend, allowing for your videos to be shared widely across Facebook, YouTube and Twitter. If you’re ready to begin producing content for this popular new medium, the time to start is now.
